Groupon is approaching 4 years as a public company and there have been many changes and updates to the site over this time. Recently, we have decided that an update to our signature green color is needed.
As Groupon becomes a true marketplace housing a full variety of inventory, the need to revamp the brand has arisen. The first step we are taking in this effort is to update the brand color, green. The new green (#53A318) is deeper, richer and crisper than the old green (#82B548). The new green will bring a fresh look to the site and make the value proposition more legible.
This effort originates from a desire to offer brand consistency. Groupon’s current header is black on desktop and green on native mobile app. This discrepancy occurred mainly because their design system and UI frameworks were built at different times. Now with the new green on both platform headers, we’re excited that our customers will experience a more unified look and feel across platforms.
So, keep an eye out for a new, crisp and fresh color green on Groupon this fall and be sure to tell us what you think! (tweet @groupon or follow us at facebook.com/groupon)